Promotional Strategy

In order to promote small groups, special events, or other types of needs, our promo strategy has to both be flexible and targeted to ensure that the promotional method fits the type of event or need.  Here are the current methods of ensuring a need gets communicated:
Small Groups
Word Of Mouth
Website Listing at Heritagelife.org
Heritage App Listing
Small Group Guide
Social Media
Church-Wide
Pre-Service Slideshow online
Facebook Promo
Exterior Signage
Interior Signage
Restroom Signage
Themed Music
Print & Digital Media
Crowd Invite Tools
Creative Stage
Promo
Public
Radio
Newspaper
Table Tents
Television
Ministry Partners
Chamber Of Commerce
Community Banners

Sunday Service Promos

For retention purposes, we try to deliver no more than 4 promos per Sunday, and preferably less. Promotional options are discussed and filtered by the Staff, and the Lead Pastor makes the final call on what to include.

Considerations must promote or connect the majority of the listeners to the vision of the church and/or message.
1st Sunday Of Month
Growth Track 1
Story of Changed Life
Baptism Sunday
2nd Sunday Of Month
Growth Track 2
Small Group Testimony
Baptism Story
3rd Sunday Of Month
Growth Track 3
Serving Testimony
Student Encounter
4th Sunday Of Month
Growth Track 4
Team Life Openings
Next Message Series
Other Recurring Promos
Special Events
Prayer Room
Connection Card
Ways to Give
Website
App
Social Media